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In 1993, The Chasm Group was founded upon an innovative approach to strategy development, and change management called facilitative consulting: a models-based practice that led client teams through the principles we believe model technology market development and then led them through their own discovery and decision-making process to achieve results quickly. Our work, then as now, often addresses one or more of the following business challenges:
- Disruptive, early market products and services need breakthrough strategies and tactics in order to gain market traction quickly and have it be both scalable and sustainable.
- Mainstream product categories require the development of programs specifically tailored to accelerate or sustain market performance. Sometimes, this requires repositioning a product into a growing category if the current category is waning.
- Great companies can get stuck. Technology and globalization keep changing the game. New growth opportunities arise, yet there can be massive internal resistance to reallocating resources to seize the day. As a result, companies end up with the same fundamental portfolio while nothing new reaches materiality. How can we free ourselves from the pull of the past? How can organizations achieve “escape velocity?”
- Most enterprises have “hidden” typically intangible assets—highly prized by customers and the technical/financial community—which were previously overlooked or not exploited through positioning or value proposition development.
- Successful and dynamic enterprises often share a common trait: a single, coherent marketing discipline across all product lines and organizations that can stand up to the ongoing pressure of executive management reviews and the rough and tumble of dynamic markets.
- Great strategies need dynamic, creative go-to-market programs tailored to the needs of customers, rather than relying on “the way we have always done it.”
The Chasm Group specializes in business-building ideas and recommendations that work in the real world. And because our clients have actively participated in their development, organizational buy-in and alignment comes naturally rather than having to be “sold” by the consulting team.
Over the years, we have evolved our methodologies, our intellectual property, our own skill sets and our practice focus as clients asked us to take on ever more significant assignments and roles within their organizations. While we have worked with hundreds of companies worldwide since our founding, and in numerous categories, some of our more recent or current clients include: |
