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Praise for The Chasm Companion "Using the Chasm Group's models, BEA has become the fastest software company in history to reach $1 billion in revenue. The Chasm Companion provides the insights that will help someone else beat our record" --William
T. Coleman III, "This is the must-have high-tech business survival guide for our new century. Paul Wiefels goes beyond the intellectual constructs and concepts of previous business thinkers. He outlines, step by step, effective ways to rewire our thinking, evaluate and test our plans, and move into action with confidence. And he does so with with, charm and real life case histories that really stay with you." -
Steve Hayden "The Chasm Companion is an outstanding guide for anyone facing the challenge of how to execute a successful marketing campaign for a high tech product or service. I assign it as required reading for my students at Stanford, and recommend it to high tech marketers I work with in the real world as well. Two thumbs up!" -
Tom Kosnik "Paul Wiefels offers up a comprehensive marketing toolkit. His knowledge of what's worked and what hasn't is a must read for every marketing manager embarking into uncharted territory." - Gary Elliot, Vice President, Global Brand and Marketing Communications, Hewlett-Packard "The global economy is increasingly affected by the cycles of the high tech industry. The Chasm Companion presents sound strategic advice and solutions that can be applied to markets around the world. For those of us who support the industry, this book is absolutely invaluable in understanding the pressures on our clients' businesses as well as our own." - Pamela Miracle, Senior Vice President & Managing Director, Technology Practice Group, Fleishman-Hillard Europe "In The Chasm Companion, Paul Wiefels has transformed the insights of the Chasm Group's definitive analysis of the Technology Adoption Life Cycle into a working toolkit for executives on the line to deliver operational performance and financial success. The Chasm Companion should be on the desk of every venture capitalist who partners with them... and on the bedside table, too, for that late night crisis call!" -
William H. Janeway, Vice Chairman "The latest in the trilogy of books emanating from the Chasm Group's high-tech consulting practice, this title is designed to guide technology firms through the marketing process. A founding member of the Chasm Group and a consultant to numerous high-tech firms in Silicon Valley and elsewhere, Wiefels covers the marketing process from a product's gestation through its main-stream adoption. He explains that along the way any high-tech innovation must pass through stages of acceptance and differing expectation from various segments of the marketplace, ultimately crossing the "chasm" between the early adopters and most of the addressable market. This book provides useful insight into how high-tech markets arise, as well as advice about how to develop an appropriate marketing strategy. Recommended for both academic and public library business collections, particularly those in which the marketing of high-technology innovations is central. " - Review of The Chasm Companion from The Library Journal |
