Andrew Salzman is a principal with The Chasm Group. He is a 25+ year marketing veteran who has focused his career on helping organizations re-invent business models, identify new growth venues, tap existing market potential, and fully capitalize on consumer and market purchasing dynamics. His focus includes business planning and product direction, corporate and product marketing, new product development, go-to-market programs, marketing-sales alignment, sales training and support, alliance and partner marketing at B2B and B2C firms across the US, Europe, and Asia.
Prior to joining TCG, Andrew served as chief marketing officer at early stage and mid-sized technology firms including E2open (SaaS-based supply chain management), Saba (on-premise/SaaS human capital management), Information Resources (IRI) in consumer-retail insights. He also served as head of corporate marketing at Siebel Systems during its period of meteoric growth. Prior, he led global marketing operations at Compaq during the acquisitions of Tandem Computer and Digital Equipment Corporation. Andrew began his career in advertising working for McCann Erickson and DMB&B as a regional managing director in the US, Europe, and Asia where he managed blue-chip accounts including P&G, Nestle, Sharp, and Mars/Masterfoods.
Andrew graduated summa cum laude from the University of California, Berkeley and is a member of Phi Beta Kappa. He is a board member at Cross Cultural Communications in San Francisco, and serves on the advisory boards of Target Data, OnRequest Images, and Naviscribe